about

Hello, I’m So-won!

I have experience in design from various startups, and my focus has been on meeting customer needs and promoting sales from a business perspective, rather than just creating pretty and flashy designs. Through these experiences, I have gained insights into both business and design.

I believe that designers should have the ability to think flexibly. A good designer should have a clear subjectivity towards the colors and design of their work, while also being able to set the direction of the design and produce results based on the changing target users and design objectives.

Resume

WHAT I LOVE

Traveling

I enjoy traveling. In the past year, I have traveled to three countries : Hong Kong, Paris, and London. These trips have provided me with opportunities to broaden my horizons and gain a deeper understanding of cultural diversity.

Animals

I have three dogs and I love animals very much. The dogs I raise always bring me laughter and provide me with emotional stability.

Trekking

I enjoy trekking. While trekking, the fresh and clean air provided by nature helps me relieve stress and relax my mind. Additionally, I enjoy trekking because I can witness the scenic beauty of nature with my own eyes.

WHAT I BELIEVE IN

Familiarity

I prioritize user-friendly and familiar designs that enable users to easily understand the service, rather than visually appealing and flashy designs. I believe that familiar and consistent design elements help users quickly familiarize themselves with the product or service, leading to the highest level of user satisfaction.

Continuity

I believe that continuous contemplation on how to fulfill user needs and increase value is a crucial attitude for designers. Continuous reflection, analyzing failures and successes, and learning from them are essential for product designers to find solutions to challenges and grow professionally.